Are you running expensive marketing Taps into a leaking Bucket?
Watertight Marketing: delivering long-term sales results
by Bryony Thomas | available January 2013, published by Anoma Press – RRP £14.99
If you’re running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice.”
Stephen King, Managing Director, F-works
Are you wasting your money on marketing?
Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket.
Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense.
Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve.
Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.
- Fix your profit leaks — you will have some
- Forget marketing fads — master the fundamentals
- Take control — develop your own strategy
- Get marketing fit — for the long term
Clear. Practical. Inspirational.