A look inside: Watertight Marketing uses cartoons to set the scene
Working with Simon Ellinas on the cartoons that kick off each of the four Parts and most of the eleven chapters in Watertight Marketing was so enjoyable. And, I’m delighted to have had feedback already from people telling me how refreshing it is have such a serious and practical business book that also has a lighter touch.
It was important to me to set the tone of this book in the real world, so poking some gentle fun at the subject seemed like a good idea. I’ve also been using the cartoons in presentations and talks, and it completely changes the feeling of the room. So, thank you Simon!
I’d love to know which is your favourite cartoon from the book…By Bryony Thomas, author of the award-winning book Watertight Marketing (Panoma Press £14.99) – The entrepreneur’s essential marketing manual. #watertightmkg Questions? Drop me a line on Twitter: @bryonythomas