What are the steps in a buying decision?

What are the steps in a buying decision?

A Watertight Marketing operation has a tool, technique or activity that acts as a stepping stone for each of the thought processes in a considered buying decision. But, what are they?

The model I find most useful, and use as the basis for the Watertight Marketing Framework is based on one originally devised by Dr Philip Kotler. Here it is with my interpretation of how this manifests in actions by the buyer…

Buying decision

© Bryony Thomas

Bryony Thomas
By Bryony Thomas, author of the award-winning book Watertight Marketing (Panoma Press £14.99) – The entrepreneur’s essential marketing manual. #watertightmkg.

Questions? Drop me a line on Twitter: @bryonythomas

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