Should you be saying ‘No’ to new business?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Doing the wrong kind of work is so damaging, I’ve included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning...
The Four Foundation Leaks
For many businesses marketing is something that’s done when the sales pipeline looks a little dry. Then, it’s heads down to deliver the paying work that comes your way. This is truer still in smaller businesses, or where the people your buyers want to talk to during...
Why ‘The Apprentice’ is bad for British business
This week saw the airing of this year’s The Apprentice. I don’t know why I tune in. I must be some kind of masochist. What I find really painful is the picture this paints of business for our young people, and of British business for those who either work...
How real people really buy things
If you understand the thought processes that a buyer goes through when buying the kind of thing you sell, you’ll be much better able to affect the outcome to mean that they buy exactly the thing you sell.We are, of course, all individuals and no two people think...Work With Us
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