Sales funnels don't exist

Sales funnels don’t exist

Just because you can draw a neat funnel, does not mean that there is one! I love a good sales funnel diagram. Call it a pipeline, a hopper, whatever. It’s helpful for organising your thoughts and mapping marketing tools and techniques to a buying decision. But there’s a problem. It’s just not true. I don’t…

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Looking forward to #SMWLDN next week...

Looking forward to #SMWLDN next week…

That’s Social Media Week London, for anyone who doesn’t speak hashtag! It’s a week long series of events to help you understand and get the most from social media. There are over 250 events to choose from across the week. So, whatever your questions – there’s sure to be someone there with an answer. Silverpop…

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How to turn 2% effort into 127% improvement

How to turn 2% effort into 127% improvement

There’s a thing that happens with business books. We don’t always do anything as a result of reading them. We nod. We smile. We think ‘ah, yes!’. But, when we get back to our desks, we often do nothing about it. Even if we loved the book. Hey, I think David Allen’s ‘Get Things Done’…

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