Content marketing isn’t new. The general acceptance of its effectiveness, is. As Sonja Jefferson says in her foreward to my guide – A to Z of Content Marketing Ideas – “the conversation has rapidly shifted from ‘should our company prioritise content in today’s marketing mix?’ to ‘how do we create the type of content our clients and customers are searching for?”

The next question is usually… ‘but, what can we say?’ This is exactly why I’ve compiled this list. It’s a selection of themes, topics, and talking points to spark your own content ideas. In fact, if you were to pen a single post based on every idea in the guide, you’d have enough to keep you going until November 2016! Yesterday, I shared ideas beginning with the letter A. Today the Bs are in the frame.

Content marketing ideas beginning with the letter B

Best practice

It’s an oldie but a goodie. Helping people to understand and implement best practice makes for great marketing content. Whether you do this in a blog, video, webcast, seminar, download, talk at regional events… it’s always a winner.

Birthdays

Birthdays are great – there’s your company’s Birthday, Birthdays of key people in your organisation. You can also use famous Birthdays as a thought starter. Imagine it’s Marilyn Monroe’s Birthday and you run a fashion or jewellery company… what do you think she would have liked as a gift from your catalogue? Who’s famous or influential in your industry – when’s their Birthday and how could you mark it?

Books

There are hundreds of books written every year. There’s bound to be something new out there relevant to what your company offers – how about writing a book review or preparing a reading list on key subjects. Perhaps you could pep up those profiles with a list of favourite books. Or, heaven forbid, you could write a book yourself!

Bucket list

Have you heard of a ‘bucket list’? It’s a list of things you want to do before you die. It can be really inspiring to think about the experiences or goals that are important to you. It might make an interesting addition to those identikit professional profiles. You could even reward your staff for great work by funding something from their list and film it for a little video. Haven’t you always wanted to see your colleague do a skydive? Wouldn’t your clients love to see it too?

© Bryony Thomas – The Watertight Marketer.