Every (working) day in December, I’m revealing a Letter from my A to Z list of Content Marketing ideas. To make sure you get it all before January, I need to double up on a few. So, today you have letters K and L.

The idea with this list is simply to get your brain thinking down creative avenues to kick-start (cunning!) 😉 your own ideas…

Content marketing ideas beginning with K

Kick-start

Getting started is often the hardest thing about any new challenge. So, let’s say that the product or service you offer is related to something that’s new to people… like losing weight, stopping smoking, trying out social media marketing, implementing best practice… can you provide them with tools to kick-start the process?

KPIs

Key Performance Indicators. People like to know how well they are performing at something. Is there a way that you can help people to track their performance in some way? Or can you provide guidance on the sorts of results they should be seeing towards a certain goal? This could be broad benchmarks, or personalised reports – either way, makes great content.

Content marketing ideas beginning with L

Laws

Helping people to recognise and understand the laws that relate to them, their families, their businesses, etc. is always useful. And useful means great marketing content.

Language

As with Jargon above, language can be fascinating. Could you look at words used in your industry, look at their derivation, or how usage has changed?

Learning

A lot of the content ideas here are about learning – that is showing others how to do something. Could you turn this around and talk about some of your own learning. Tales of key learning experiences along the road can be a great way of showing humility and character.

Lists

We love lists! The best of… Top Ten… A-Z… a bit like this one.

Locations

Ok, so this isn’t about techniques… so I’m not talking about ‘location based marketing’, but the locations themselves. Could you profile your different sites? Could you get people to tell you about places they’ve taken your products? Or maybe run some sort of location-based photography or video competition? (Photos of then with your stuff in weird and wonderful place – I can picture the Facebook album already).

Lyrics

We once asked fans of a jewellery brand on Facebook to come up with song lyrics that reminded them of their favourite products from the range in question… over 100 comments later and we can safely say it worked well at getting people engaged and entertained.

© Bryony Thomas – The Watertight Marketer.