Some of the most interesting marketing content makes you look at a subject you thought you knew well, but from a different angle. That’s why tapping into a different part of someone’s mind, or looking at a topic through an unusual lens can be really engaging. This list A to Z list of Content Marketing Ideas gives you exactly that. It’s a list of themes, talking points, and topics.

At first glance many will seem completely irrelevant to your market, but if you just let your mind wander for a while, you might just hit on something really different… something that makes people think, share and chat with you.

To help you keep your content flowing in 2014 and beyond, I’ve been sharing a letter (or two) from this list every day in December. Today, we reach the letter M.

Content marketing ideas beginning with M

Maps

Think about locations that might be of use to your customers and provide a map for them to access via their phone or download. Maybe you could encourage people to get a bit of culture when they visit by pointing out local sites of interest on your ‘how to find us’ map.

Memories

Nostalgia is a powerful thing. If your business or products are well established, there’s fun to be had in getting people to share memories of your brand over time. Perhaps they even have photos of your first store or examples of old ads. Or, baby photos of your team… or a little something from their past.

Milestones

See goals. Your milestones, business milestones, customer milestones. Share them, celebrate them, and help people meet theirs.

Mistakes

There’s no better learning experience than a mistake. Could you list some of the classic clangers in your industry and provide hints on how to avoid them. Or even regale a true story of some of your own mistakes along the way and how they’ve shaped your business and your approach.

Money

How to make more of it. How to spend less of it. Where to find sources of funding. How to manage cash flow. Tips on book-keeping… money is a topic that can almost always be talked about sensibly and people will listen.

Music

Social sharing sites can now let you share playlists and what you’re currently listening to. If it suits your business, you could put together seasonal track lists, or maybe a selection of songs with titles that relate to something happening in your industry.

Mythology

Using well-known myths as the starting point to an article or presentation can help hook people in and set some context. Or you could do some myth-busting… are there ‘universal truths’ in your business that need to be challenged?

© Bryony Thomas – The Watertight Marketer.