So, as we’re all winding down to Christmas, let me lodge a few ideas at the back of your mind. Maybe it will spark a brilliant idea for marketing content when you’re sipping an Eggnog… if it still sounds good the morning after, it’s almost certainly a flyer.

This is the next letter from my A to Z of Content Marketing Ideas, which is a list of topics, talking points and thought-starters for you to use in coming up with interesting angles and hooks for your marketing content.

Content marketing ideas beginning with the letter Q

Qualifications

Does your industry have professional qualifications? If so, what do you think of them? You could issue content around the time of exams, particularly if the people taking those qualifications are likely to be prospective customers or recruits. Or, if you don’t think they’re worth the paper they are written on, you’ve found a great topic of debate.

Quality

What does quality mean in your business? How to you ensure that you reach it? And, how does your business guarantee quality standards? All great topics for marketing content.

Questionnaires

See Research (coming up shortly).

Questions

Ask questions that often get asked to which you know the answer. And ask questions to which you want to know the answer. The former helps people find your answers to their questions… which may lead to them buying your solution to their problem. The latter gets people thinking, helps you improve your offer and may help you to find solutions to your problems. All good.

Quotes

Take care not to over do it… a stream of inspirational quotes on a Twitter feed can seem more that a little trite. But, if there’s a saying or a quote that you find genuinely useful, funny or inspirational it might be worth sharing, or using as the starting point for an article.

© Bryony Thomas – The Watertight Marketer.