by Bryony Thomas | Other stuff, Taps
It’s the season of goodwill. So, in the spirit of giving, I am releasing every single idea from my guide – A to Z of Marketing Ideas – over the course of December. There are 26 letters, so this should keep us going through ’til New Year’s...
by Bryony Thomas | Touchpoint Leaks
I love a quick win as much as anyone else, but sustainable sales results are what I get really excited about. That’s why a Watertight Marketing Transformation Programme lasts 12 months. But, even that is only a starting point. In businesses where there’s a...
by Bryony Thomas | About the book, Marketing Consultants
Ok, so forgive me, this post will read a bit like a sales pitch. But, I’ve been asked this question a lot lately – so I thought I’d pen a reasonably complete answer. If you don’t work in marketing. And/or, you’re not interested in what...
by Bryony Thomas | Press Releases
08.11.2013, Bristol – The book which reveals how to stop pouring money into a ‘leaking bucket’ and focus on ‘watertight marketing’ strategies that lead to sustainable, long-term sales results has been selected as the Chartered Institute of Marketing’s Book of...
by Bryony Thomas | About the book, Flow Foundations, Touchpoint Leaks
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t exist, I made the point that even the best...