by Bryony Thomas | Funnels and Filters, Leak #6: No Proof
You’ve heard it before, and you’ll hear it again… referrals are the very best way to win new customers. Referred customers are cheaper to win. They convert more quickly. And, they spend more. In my book, Watertight Marketing, referrals comes under...
by Bryony Thomas | Other stuff, Taps
The first step to integrating regular articles as part of your marketing is to commit to your own blog. I’d say aiming to add something new at least weekly. Maintaining frequency is important, it forms part of what I call your Baseline Marketing Activity. It’s...
by Rachael Wheatley | Other stuff
Your first 100 days in a head of marketing role is challenging, nerve-wracking, exciting, important. I have set up, developed or inherited several marketing and business development teams in my time. If you are in a similar position, then here are some ideas from 25...
by Bryony Thomas | Funnels and Filters, Mindful marketing measurement
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...
by Cheryl Crichton | Bucket, Taps
or, ‘He who hesitates is lost.’ So, here we are, hanging on the last vestiges of Summer and people have started complaining about ‘Christmas party advertising’ and festive wrapping paper. Bah humbug. Whatever your thoughts or beliefs on the holiday season, I wanted to...