by Bryony Thomas | Flow Foundations
Underpinning all the really practical ideas in Watertight Marketing, there are the Four Foundation Leaks. These are very much about your marketing mindset. If you don’t have these things in place for your business, it’s highly likely that your marketing...
by Bryony Thomas | Touchpoint Leaks
Getting your timing right is a key tenet of successful marketing. Making the most of seasonal opportunities is an excellent way of creating opportunities to make a positive connection with existing customers, and reach people who don’t yet know you. The festive...
by Rachael Wheatley | About the book, Guest Post
I’ve recently read the international best seller, Start With Why by Simon Sinek. As I read it, it felt like I’d hit on an underlying assumption that runs through Watertight Marketing – which is essentially a go-to-market methodology. You need to know...
by Peter Baynes | Leak #12: What, Touchpoint Leaks
At a recent client workshop we worked on a key issue that people knew of them, but for something they now only do a little of. The mental filing in the collective minds of the market was out of date. Certified Practitioner, Peter Baynes, joined me in that session, so...
by Bryony Thomas | About the book, Flow Foundations
I’ve written a lot about the parallels between marketing and fitness. The thing is, when I wrote those posts, I wasn’t actually doing any exercise! I see the irony. Many of the business owners I so often encounter know they could do with stepping up their...