by Bryony Thomas | Bucket, Leak #13: No Emotional Impact, Taps, The Logic Sandwich
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...
by Bryony Thomas | Press Releases
‘Watertight Marketing’ – by Bryony Thomas – announced as the Winner of the Business Category at the London Book Festival 2015 London, 06.01.16 – The best-selling small business marketing book, Watertight Marketing, has been named as the winner of the Business category...