by Rachael Wheatley | Bucket, Commercial Karma, Leak #1: Forgotten customers
< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...
by Peter Baynes | About the book, Affordable marketing plan, Leak #12: What, Mindful marketing measurement
< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...