by Bryony Thomas | Bucket, Leak #1: Forgotten customers, Touchpoint Leaks
< Back to the Blog We’ve talked before about the importance of building customer loyalty, and it’s no accident that the first of the 13 Touchpoint Leaks is “Forgotten Customers”. It’s been said before, and it will be said again. But...
by Peter Baynes | Leak #11: Who, Leak #5: No Critical Approval, Taps, Touchpoint Leaks
Many businesses will say that they generate most of their new business through word-of-mouth. However, dig a bit deeper and you often find that they are not doing anything to specifically support this… it’s more a case of being a by-product of good...