by Bryony Thomas | Leak #13: No Emotional Impact, Taps, Touchpoint Leaks
We’re not going to be the first or last to say that you need to focus on emotional marketing messages to get a response. In using our Logic Sandwich™ messaging framework, we ask clients to focus on on ‘away-from’ emotional triggers to get a buying...
by Cheryl Crichton | Marketing In Action, Marketing Team
Of all the grumbles we hear from people in growing businesses, making time for marketing is chief amongst them. It’s vanishingly rare to find someone who doesn’t have enough marketing ideas. It’s having the time to implement the, frankly endless,...
by Bryony Thomas | Considered Purchase, Leak #10: When, Taps
Are you worried about repetition in marketing? We often encounter an uneasiness and sense of mounting pressure in businesses where marketing includes putting out high quality content. Perhaps they’ve made a commitment to a baseline of weekly blogs, monthly...
by Bryony Thomas | Affordable marketing plan, Marketing In Action, Marketing Strategy, Mindful marketing measurement
Are you getting results from marketing? If you’re spending time, energy, or perhaps some of that hard-earned money on marketing, you’re well within your rights to ask if it’s getting you the results your business needs. Answering that question is a...