Rachael Wheatley

Rachael Wheatley

Rachael Wheatley is a Watertight Marketing Accredited Consultant based in Bristol. With a background in knowledge-based businesses she has experience working in companies and for SMEs helping to build their marketing capabilities. She focuses on working with businesses on strategy, planning and ensuring that their marketing and business development is set up to deliver real impact.

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10 ideas for the first 100 days as head of marketing

10 ideas for the first 100 days as head of marketing

Your first 100 days in a head of marketing role is challenging, nerve-wracking, exciting, important.  I have set up, developed or inherited several marketing and business development teams in my time.  If you are in a similar position, then here are some ideas from 25 years’ of experience to help you get the marketing essentials…

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7 costly customer relationship management mistakes businesses make every day

Fantastic! You have a new customer. Now what? Most people will get on with the work, do a great job, finish it on time and on budget and then move on to another project for another customer. Surely the most important thing is to do a good job? So, what am I doing wrong? 1….

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