How to develop a journey brain
< Back to the Blog Reading Time: 5 Minutes Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can marketing...
Right, Said Bry!
< Back to the Blog Reading Time: 3 Minutes We had a bit of a celebration to mark the milestone of 10 years since the Watertight Marketing book came out at the end of January. With all due credit to Bernard Cribbins for the original song, Tony Coll, wrote and...
The Rhythm of Resilience in Business
< Back to the Blog Reading Time: 8 Minutes A new cohort has just started our 12-month marketing leadership programme. The first month focuses on the Flow Foundations (see Chapter 2, Watertight Marketing – 2nd Ed.). Every coaching session I had with our...
Marketing and sales playing nicely together
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 8 Minutes Getting marketing, sales (and service) to work together effectively is key to ensuring that customers have a consistent...
Growth: Do you want lifetime value, margin or volume?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...Work With Us
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