What should you include in the marketing budget for your small business?

What should you include in the marketing budget for your small business?

So, it’s that time of year… for many the end of the tax year also closes the financial year, and means preparing a fresh 12-month marketing budget for the year ahead. Or does it? Many of the small businesses we encounter have an ad hoc approach to marketing expenditure – simply responding to marketing opportunities…

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Have you got your £2,000 Growth Voucher yet?

Have you got your £2,000 Growth Voucher yet?

Did you know that the UK Government is giving away c.£40,000,000 to businesses with fewer than 49 employees? The Growth Vouchers scheme will give 20,000 companies £2,000 each to spend on strategic advice in one of five key business areas, including marketing. And, Watertight Marketing has been approved as an accredited provider. How does the Growth…

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Marketing is like fitness (part 3)

Marketing is like fitness (part 3)

With Christmas falling on a Wednesday this year, I’m guessing that today (Monday 6th January) is the first day back at work for many. Yes, a few (crazy) people (like me) were at desks last week. But, today is definitely the end of the festive period by almost everyone’s reckoning. So, outstretched before you is…

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Marketing is like fitness (part 2)

Marketing is like fitness (part 2)

Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you’re no doubt looking at your business bottom line, and your waistline, to see if you can make some improvements. Perhaps you’ve even made a New Year’s Resolution or…

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10 ways that getting your marketing right is like getting fit (part 1)

10 ways that getting your marketing right is like getting fit (part 1)

Welcome to 2014. A shiny new working year. January is often a time when business owners approach their marketing activity with renewed enthusiasm, promising that this is the year they’ll really crack it. If you’ve made marketing a New Year’s resolution for your business, let me make some comparisons that might ring a bell. Over…

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