What are the steps in a buying decision?

What are the steps in a buying decision?

A Watertight Marketing operation has a tool, technique or activity that acts as a stepping stone for each of the thought processes in a considered buying decision. But, what are they? The model I find most useful, and use as the basis for the Watertight Marketing Framework is based on one originally devised by Dr…

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Is their team on your team?

Is their team on your team?

This is the fourth in a series of posts looking at The Watertight Marketing Framework. Today, we’re looking at your audiences, i.e. who do you need to talk to. Buying decisions, particularly high-value or complex ones, are not made in isolation. An enthusiast might spend time on a forum and reading reviews, a husband might…

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Are you serving up a Logic Sandwich?

Are you serving up a Logic Sandwich?

This is the second in a series of posts looking at The Watertight Marketing Framework. Today we’re looking at your marketing messaging, i.e. what to say to people, and when. Marketers will often talk about finding your killer message or ‘unique selling point’. This supposes that there’s one magic message that will get people to…

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