What are the steps in a buying decision?

What are the steps in a buying decision?

A Watertight Marketing operation has a tool, technique or activity that acts as a stepping stone for each of the thought processes in a considered…

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Is their team on your team?

Is their team on your team?

This is the fourth in a series of posts looking at The Watertight Marketing Framework. Today, we’re looking at your audiences, i.e. who do you…

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Are you serving up a Logic Sandwich?

Are you serving up a Logic Sandwich?

This is the second in a series of posts looking at The Watertight Marketing Framework. Today we’re looking at your marketing messaging, i.e. what to…

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