9 things a professional marketer will get from reading Watertight Marketing

9 things a professional marketer will get from reading Watertight Marketing

Ok, so forgive me, this post will read a bit like a sales pitch. But, I’ve been asked this question a lot lately – so…

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Why marketing is a load of old twaddle

Why marketing is a load of old twaddle

Ok, that’s the polite version of the headline. Feel free to make an internal translation on that last word. Because that’s what people do all…

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When is a marketing consultant not a marketing consultant?

When is a marketing consultant not a marketing consultant?

Over the last few weeks I’ve been on my soap box ranting about the term ‘marketing consultant’. There’s the inexperienced marketer whose medical peer would…

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The three types of marketing consultant

The three types of marketing consultant

I got a bit excited recently and may have over-egged my analogy when I said that marketing consultants are killing small businesses. What I was…

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Marketing consultants are killing small businesses

Marketing consultants are killing small businesses

Consultant. A job title available to anyone with, well… nothing much really. Tag it on to anything and charge a fortune. Right? Let’s just take…

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