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Is your marketing measurement meaningful?

Marketers have an infuriating habit of presenting piles of statistics, as if in and of themselves they mean something. There is a dizzying array of marketing metrics a business could review, from open rates, click-throughs, bounce rates, page views, dwell time, mentions, Likes, Pins, etc. These are all things you can count. They may even…

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Do you practise mindful marketing measurement?

The way you measure your marketing can have a direct effect on the decisions you make. Keeping this in mind is essential to sound decisions that support your business in the long term. Measuring your marketing, and responding to it, is key to making a decent return on your investment. But, it’s also worth being…

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