Are you serving up a Logic Sandwich?

Are you serving up a Logic Sandwich?

This is the second in a series of posts looking at The Watertight Marketing Framework. Today we’re looking at your marketing messaging, i.e. what to say to people, and when. Marketers will often talk about finding your killer message or ‘unique selling point’. This supposes that there’s one magic message that will get people to…

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What is Watertight Marketing?

What is Watertight Marketing?

All this week I’ll be introducing the Watertight Marketing Framework – giving you the headlines on the key concepts explored in Part Two of the the book. Understanding how real people really buy things is central to getting your business onto an upward curve. Your products and services can be the most innovative, effective, beautiful…

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