Why marketing is a load of old twaddle

Why marketing is a load of old twaddle

Ok, that’s the polite version of the headline. Feel free to make an internal translation on that last word. Because that’s what people do all…

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Why you should treat your customers like adult cats

Why you should treat your customers like adult cats

I do love to take the opportunity to get a photo of my cat, Dylan, into a presentation.  But, there is a serious point to…

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Are you earning the right to time?

Are you earning the right to time?

This is the third in a series of posts looking at The Watertight Marketing Framework. Today, we’re looking at your marketing timing, i.e. how to…

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What is Watertight Marketing?

What is Watertight Marketing?

All this week I’ll be introducing the Watertight Marketing Framework – giving you the headlines on the key concepts explored in Part Two of the…

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