Why marketing is a load of old twaddle

Why marketing is a load of old twaddle

Ok, that’s the polite version of the headline. Feel free to make an internal translation on that last word. Because that’s what people do all the time. What you say isn’t always what people hear. They interpret your words with their own experience, bias, knowledge, etc. This is one of the reasons that so much…

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Why you should treat your customers like adult cats

Why you should treat your customers like adult cats

I do love to take the opportunity to get a photo of my cat, Dylan, into a presentation.  But, there is a serious point to make. A point that any cat ‘owner’ can relate to. <~ And, there’s the thing, you never really ‘own’ a cat. Now, if you’re a dog person, you’ll no doubt…

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Are you earning the right to time?

Are you earning the right to time?

This is the third in a series of posts looking at The Watertight Marketing Framework. Today, we’re looking at your marketing timing, i.e. how to get people to spend time with you. A person’s time is precious. It’s a person’s gift to allow you time to tell them about your offer. So, whilst the right…

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What is Watertight Marketing?

What is Watertight Marketing?

All this week I’ll be introducing the Watertight Marketing Framework – giving you the headlines on the key concepts explored in Part Two of the the book. Understanding how real people really buy things is central to getting your business onto an upward curve. Your products and services can be the most innovative, effective, beautiful…

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