Six good reasons to back Watertight Marketing today

Six good reasons to back Watertight Marketing today

The Watertight Marketing project has until 3.11pm GMT today to reach its £5,000 crowdfunding target. Backers of this project are helping me to fund the publication of a book and website. The book – Watertight Marketing: Delivering long-term sales results – comes out in January 2013. It walks a small business owner through a step-by-step…

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Don't live in a dream, deliver one!

Do you practise mindful marketing measurement?

The way you measure your marketing can have a direct effect on the decisions you make. Keeping this in mind is essential to sound decisions that support your business in the long term. Measuring your marketing, and responding to it, is key to making a decent return on your investment. But, it’s also worth being…

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