In this 20-minute session, filmed at the Technology for Marketing & Advertising (TFMA) conference – Feb 2013, Bryony Thomas (Author, Watertight Marketing) and Sonja Jefferson (Co-author, Valuable Content Marketing) present a detailed business-to-business content marketing case study based on information risk consultants, Ascentor.
Consistent high quality content marketing delivers sales results
- Content marketing for every step of the sale
- Addressing key profit leaks
- The 80/20 rule of helpful versus sales information
- Stock and flow content
- The before and after on the Ascentor website
- Timing your content marketing
Full sample chapters
All of these ideas are explored in full in the presenters books. Take a look by downloading and sharing a sample chapter from both books today.