TFMA 2013: Content for every step in the sale

In this 20-minute session, filmed at the Technology for Marketing & Advertising (TFMA) conference – Feb 2013, Bryony Thomas (Author, Watertight Marketing) and Sonja Jefferson (Co-author, Valuable Content Marketing) present a detailed business-to-business content marketing case study based on information risk consultants, Ascentor.

Consistent high quality content marketing delivers sales results

  • Content marketing for every step of the sale
  • Addressing key profit leaks
  • The 80/20 rule of helpful versus sales information
  • Stock and flow content
  • The before and after on the Ascentor website
  • Timing your content marketing

Full sample chapters

All of these ideas are explored in full in the presenters books. Take a look by downloading and sharing a sample chapter from both books today.

 

2 Responses

  1. Alessandra June 14, 2013 at 11:43 am · Reply

    Excellent, practical, useful. Watch the video!

  2. […] In this 20-minute session, filmed at the Technology for Marketing & Advertising (TFMA) conference – Feb 2013, Bryony Thomas (Author, Watertight Marketing) and Sonja Jefferson (Co-author, Valuab…  […]

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