Marketing Masterplan + Events Package


Next programme starting in October…

This is our flagship programme. It is a structured 12-month programme but is rolled out over 14 months to allow for a pause in December & August, with intakes at three times per year. The next programme starts on Monday 2nd October 2017. You will need to register by Friday 22nd September 2017 to join this group.

You join a group of like-minded business owners and leaders to calmly put aside about a day per month to master the marketing fundamentals that mean you can make confident marketing decisions for years to come.

Clear steps to confident marketing decisions

Patrick Nash talks about Watertight MarketingThere are loads of business clubs and mastermind groups out there. Why choose this one? The key difference is that this programme follows a structured path, with each month’s activities building on the last. The programme is arranged over our modules, following chapter-by-chapter through the award-winning book – Watertight Marketing:

  • Module 1: Map your marketing against sales results.
  • Module 2: Build your Baseline Activity Plan.
  • Module 3: Tweak your profit leaks.
  • Module 4: Money, metrics and motivation!

You’ll undertake a manageable set of activities each month, for which we estimate you’ll to find a minimum of 6 hours. Each topic builds sequentially on the last to create a clear and actionable plan.

You’ll be comprehensively supported with an extensive toolkit of workbooks and templates, a vault of video tutorials, a weekly live Q&A, a monthly live online workshop with Bryony Thomas, and a community of experts and peers to cheer you on at every step.

The key elements of the programme are:

  • Monthly theme video: 1-hour video created by Bryony to introduce and clarify the month’s topic and tasks.
  • Monthly Theme Webinar: A live group call with Bryony to run through the exercises for that month and answer questions.
  • Workbooks & Templates: 4 companion workbooks, fully worked examples of key documents and budgeting spreadsheet.
  • Video Vault: Short video tutorials to accompany every exercise, with more examples and ideas.
  • Private Facebook Group: An expert moderated group of people on the programme for day-to-day queries, celebration and support.
  • Weekly Live Q&A: Bryony’s line is open for one-hour every Friday morning for people to drop in with their questions.
  • 1-to-1 Accountability Call: You will be paired with a Watertight Marketing Accredited Consultant to partner you through the whole programme.

The monthly live webinars will typically take place at 10.30am on the second Wednesday of each month. The weekly live Q&As are typically at 9.30am on Friday.

With the +Events Package you also get:

  • Kick-off strategy call with Bryony: a half-hour call with Bryony to go through your goals and vision for your business and the year working together.
  • Increased accountability: You will get fortnightly calls from your Accredited Consultant.
  • Online Project Area: An online area moderated by your accountability coach to track actions and monitor progress.
  • Quarterly One-day Workshop: A high energy group workshop in Bristol with Bryony and a team of Accredited Consultants to kick off each module, and to get hands-on support with key tasks. Dates are as follows: 25 January, 25 April, 18 July & 21 November.
  • Monthly Lunch & Learn: A 25% discount to attend a monthly 2-hour round-table lunch session each month. These are currently held in five cities around the country.

One client, Jo Reid – MD, Calvium, commented, “An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa.”

Rachael Wheatley - Marketing ConsultantBy attending the weekly Q&As, and the monthly live seminar – you get access to 5 hours of Bryony’s time every single month for a whole year. For those on the +Events Package this increases to well over 100 hours across the year.

With the Accredited Consultants co-hosting the workshops, on-hand for your accountability calls, undertaking the one-to-one elements, and monitoring the private group every day, you can be assured of fast, smart & specific insight tailored to your business.

If you’re stuck, we’ll help you. If you fall behind, we’ll help you catch up. And, with a group of like-minded people that you’ll get to know and trust through the process, we’ll all be there with a carrot or a stick should you happen need it.
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If you cancel before within 30 days of the programme start date, you will get 100% of your money back.

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