Marketing Masterplan – Virtual Programme


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The Marketing Masterplan is a supported online programme. This means that you are guided through carefully sequenced online resources, step-by-step, by real human beings. Human beings who are trained and experienced in doing this stuff for real businesses, like yours.

You join a group of like-minded business owners and leaders to calmly put aside about a day per month to master the marketing fundamentals that mean you can make confident marketing decisions for years to come.

Clear steps to confident marketing decisions

Hollie Brooks talks about Watertight MarketingThere are loads of business clubs and mastermind groups out there. Why choose this one? The key difference is that this programme follows a structured path, with each month’s activities building on the last. The programme is arranged over four modules, following chapter-by-chapter through the award-winning book – Watertight Marketing:

  • Module 1: Map your marketing against sales results.
  • Module 2: Build your Baseline Activity Plan.
  • Module 3: Tweak your profit leaks.
  • Module 4: Money, metrics and motivation!

You’ll undertake a manageable set of activities each month, for which we estimate you’ll to find a minimum of 6 hours. Each topic builds sequentially on the last to create a clear and actionable plan.

You’ll be comprehensively supported with an extensive toolkit of workbooks and templates, a vault of video tutorials, a weekly live Q&A, a monthly live online workshop with Bryony Thomas, and a community of experts and peers to cheer you on at every step.

The key elements of the virtual programme are:

  • Monthly theme video: 1-hour video created by Bryony to introduce and clarify the month’s topic and tasks.
  • Monthly Task Briefing video: A video created by Bryony to run through the exercises for that month and answer questions.
  • Workbooks & Templates: 4 companion workbooks, fully worked examples of key documents and budgeting spreadsheet.
  • Video Vault: Short video tutorials to accompany every exercise, with more examples and ideas.
  • Private Facebook Group: An expert moderated group of people on the programme for day-to-day queries, celebration and support.
  • Weekly Live Q&A: Bryony’s line is open for one-hour every Friday morning for people to drop in with their questions.
  • 1-to-1 Accountability Call: You will be paired with a Watertight Marketing Accredited Consultant to partner you through the whole programme.

The weekly live Q&As are typically at 9.30am on Friday.