In the press

Watertight Marketing in the press

2015

Did you know it’s Small Business Advice Week (31st Aug – 6th September)? The aim is to help the UKs 4.5 million SMEs (small and medium…

See more details...






Bestselling author Bryony Thomas introduced her Watertight Marketing methodology for the first time at a seminar organised by Debut Marketing’s Julie Mitchell-Mehta. Continue reading on…

See more details...






A Bristol author has become a finalist in the International Book Awards. Bryony Thomas has been shortlised in the Marketing & Advertising category for Watertight…

See more details...






Bestselling marketing author Bryony Thomas visited Aberdeen yesterday to talk at her first event in the North East. In her powerful session she urged business…

See more details...






A MARKETING approach created by a Bristol entrepreneur is beginning to expand across the country. Watertight Marketing, a methodology for growing businesses created by Bristol-based…

See more details...






A MARKETING approach created by a Bristol entrepreneur is beginning to expand across the country. Watertight Marketing, a methodology for growing businesses created by Bristol-based…

See more details...






Small to medium businesses in the North East of Scotland now have access to an award-winning marketing methodology. Aberdeen-based marketing consultant, Julie Mitchell-Mehta of Début…

See more details...






Bryony Thomas shares six internal benefits of business blogging.

See more details...






2014

THREE Bristol marketeers are showing the way in the sector with shortlisted entries in a national book awards. Bryony Thomas decided to go it alone…

See more details...






Dave Chaffey

Dr Dave Chaffey says, “I thoroughly recommend this book in terms of its content. The style works well too, with a nice conversational style like discussing your marketing issues with a consultant.”

See more details...






Guardian Small Business Network

Bryony Thomas shares eight warning signs to watch out for that reveal your marketing (or lack of) is holding your company back.

See more details...






Smart Insights

Article by Bryony Thomas for Smart Insights that looks at how to earn the right to a person’s precious time across the end-to-end buying decision.

See more details...






Smart Insights

Article from Bryony Thomas for Smart Insights that gives a powerful run down of how emotion and logic affects different stage sof a buying decision, and how to create effective marketing messages against this.

See more details...






The Start Up Donut

Bryony Thomas gives a run-down of the six marketing fundamentals every start up needs to know to make sound decisions about their business growth.

See more details...






Real Business

A helpful rundown of what and when to considering outsourcing your marketing to a consultant or expert marketing supplier.

See more details...






Real Business

A detailed run-down of what day rates you typically pay a marketing consultant, and what you should expect for your money.

See more details...






Growth Business

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.

See more details...






Business and Finance

In this article, for Business & Finance, Bryony Thomas asks the tough question of MDs – is it your marketing knowledge of marketing holding your business back? With ten signs to look for to answer this for yourself.

See more details...






Smart Insights

A highly practical article from Bryony Thomas that provides an essential checklist of the 13 most common touchpoint leaks across a typical marketing operation.

See more details...






SME WEB

Bryony Thomas writes for SME Web on the three top toxic practices that make email marketing one of the grubbiest techniques in the small business marketing mix.

See more details...






Digital Marketing Magazine

Bryony Thomas shares six simple ideas for you to use in the email sign-up process to make sure you make the right first impression with your subscribers.

See more details...






Smart Insights

This article is the first in a series for Smart Insights exploring and clarifying marketing fundamentals. This article lays out the consumer buying decision as a process, or Bryony Thomas prefers to call it – How real people really buy things.

See more details...






Business Matters

Small business marketing plans are increasingly centred on social media and a cheap and effective technique. In this article, for Business Matters, Bryony Thomas exposes three toxic practices to avoid.

See more details...






Business Matters

Bryony Thomas writes for Business Matters on why new year’s resolutions to ‘do more marketing’ rarely last beyond February.

See more details...






The Guardian

Bryony Thomas makes a comparison between marketing and fitness and provides four things to spur you on to keeping that new year’s resolution to ‘do more marketing’.

See more details...






2013

Start Your Business

An article by Bryony Thomas – speaker, author and founder of Watertight Marketing – looking at the key things that can undermine your seasonal marketing efforts.

See more details...






This month Kelsey Martin interviewed Bryony Thomas author of ‘Watertight Marketing’, this month’s CIM’s book of the month. We got insight on her working life, best piece of career advice and her love of Leonard Cohen.

See more details...






Mike Morrison interviews Bryony Thomas, alongside Bob Burg, John Jantsch and more to get top tips on generating word of mouth for your small business.

See more details...






In this piece for Winning Edge, the magazine from the Institute of Sales and Marketing, Bryony Thomas embarks on a marketing-supported sales journey, from a buyer’s perspective.

See more details...






CrowdPatch

CrowdPatch interviews Bryony Thomas discussing her experience of crowdfunding her book, Watertight Marketing.

See more details...






B2B Marketing

Chris Hirst of Cognition Agency summarises that Watertight Marketing is a book that… “will help in providing structure to your approach to profitable marketing.”

See more details...






Ingenious Britain

An interview with Bryony Thomas, author of Watertight Marketing, on crowdfunding the publication of her 5-star business book, recently described as ‘The Entrepreneur’s Essential Marketing Guidebook’. “Across all these different businesses (hundreds of them), I am yet to encounter a single one that isn’t leaking profit somewhere in their approach to marketing. It’s heartbreaking, because in small businesses this is there really is no money to waste.”

See more details...






Bryony Thomas - The Watertight Marketer

“I’d been hiding under a baby and book-shaped rock for about a year, so hadn’t actually heard of crowdfunding…”

See more details...






Start Your Business

Watertight Marketing is “a must for small businesses” says the Editor of Start Your Business Magazine.

See more details...






It’s one thing to get your marketing out at the right time, it’s quite another to get people to want to spend time reading it.

See more details...






I’ve yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying decision, you are definitely losing business.

See more details...






Ingenious Britain

It’s so easy to blow the marketing budget before you’re completed the job. Most often (and because most people see marketing as simply generating awareness and leads…

See more details...






Business Matters

Just because you can draw a neat funnel, does not mean that there is one. Back in the real world…

See more details...






Smarta eBook

MARCH 2013 A free Ebook from Smarta with cheap marketing ideas because Smart marketing means squeezing the most you can from every last pound in…

See more details...






Fresh Business Thinking

You’ve probably been told that you need a powerful one-liner on the tip of your tongue, ready for that moment at an event when someone asks what you do, the round-robin at a business breakfast…

See more details...






The Guardian

​Bryony forms part of The Guardian’s expert panel, this week helping SMEs to make the best of their websites

See more details...






An interview with Bryony in which she discusses the release of her new book ‘Watertight Marketing’

See more details...






2012

An interview with Bryony in which she discusses her upcoming online masterclasses for B2B Marketing

See more details...






An interview with Bryony in which she talks about being a successful woman in business.

See more details...






Bryony gives her advice to to live-in care agency Consultus on buying rivals and building a marketing plan.

See more details...






2011

Bryony discusses how good marketing can put you in the right place at the right time.

See more details...






Bryony debates the issue of adding people to your email list without their permission.

See more details...






Bryony talks about how paying attention to the smallest details of your business can have a big impact.

See more details...






Bryony identifies some of the most common small business profit leaks and offers advice on how to prevent them.

See more details...






Bryony joins a panel of marketing experts to answer questions and advise on marketing career choices.

See more details...






In this article for BusinessZone, Bryony shows you how to plug up your profit leaks to avoid spending a penny on generating new business.

See more details...






What does a B2B marketer’s job look like in 2011? Bryony speaks to Alex Blyth about the roles and responsibilities of this evolving profession.

See more details...






Bryony joins the Stylist Network for a marketing Q&A session as part of their Lunchtime Masterclass series.

See more details...






Bryony speaks to Alex Aspinall about the launch of Facebook Studio as yet another demonstration of social media’s increasingly business-focused approach.

See more details...






Bryony talks to Amy Duff at Director Magazine about embracing social media as a company without hurting your brand.

See more details...






Real Business

Here’s a 30-point social media plan for generating sales online. The key: be there, be relevant, be proven. Everyone knows that social media can have a critical impact on your sales – but how can you use social media to generate leads?

See more details...






Setting up your own consultancy is tough and challenging – but also rewarding. Bryony explains to Guardian Careers why she left a secure corporate job to become a consultant.

See more details...






Bryony shares her expert tips for using the networking site

See more details...






As an increasing number of companies around the world vie to become the new Twitter (which recently celebrated its fifth birthday), Bryony speaks to Alex Aspinall about whether B2B marketers are facing technology overload

See more details...






B2B Marketing – Case study about the 12 month marketing transformation programme that Bryony Thomas’ consultancy firm Clear Thought put together for local tech company and internet service provider, Gradwell.

See more details...






The Multichannel Retailer – Bryony Thomas comments on social media as a central marketing technique. Includes 11 social media ideas for you to try in 2011.

See more details...






StartUps

Startups.co.uk – Bryony Thomas gives her views, alongside other notable entrepreneurs, on the value of business networking.

See more details...






BusinessZone

BusinessZone – Bryony describes the phenomenon of tactic burn, common amongst entrepreneurial business owners who leapfrog from one marketing technique to another never quite getting the sales results they need.

See more details...






Descriptions of you and your business appear in many places — from social networking sites to press releases. So it pays to get your professional profile right. Bryony Thomas offers some guidance.

See more details...






Bryony offers three suggestions to make your business card work harder for you and create a lasting impression.

See more details...






Bryony is interviewed by Alex Blyths about the decline of campaign-focused marketing in the face of ongoing, online engagement. The radical shift in the way Clear Thought client Connect Assist market themselves is highlighted as a prime example.

See more details...






2010

Bryony helps you plan your marketing for 2011 with this handy guide.

See more details...






Clear Thought has been appointed to plan and deliver an integrated social media marketing programme for DWPs Health4Work Adviceline. Activity will begin in November 2010 with the objective to increase awareness of Health4Work’s valuable service amongst the small business community.

See more details...






Bryony talks to Heather Townsend about her strategies for successful networking. Bryony is featuring as a case study in Heather’s forthcoming book The FT Guide to Business Networking.

See more details...






Clear Thought client Alison McDougall tells Marketing Donut in a recent interview how by working with key experts, she has successfully built a website and launched her new risk management business, Relevant Risk. Read about how Clear Thought oversaw the whole project, sourcing and managing the web specialists that created the website.

See more details...






Local marketing company, Clear Thought Consulting, are giving away free 90-Day Marketing Action Plan to help boost local businesses recovering from the recession.

See more details...






Bryony talks to the Evening Post about the change in culture and communication in the digital age. Discussing the need to embrace social media, Bryony describes it as, “a new way of communicating which opens doors and allows us to reach more potential clients than ever before.”

See more details...






Bryony talks to Social Small Biz about how Clear Thought are using social media to achieve objectives, create leads and stay in-touch, offering three key tips; be there, be relevant, be proven.

See more details...






“Don’t run a tap into a leaking bucket.” Bryony talks to B2B Marketing Magazine about the grapple with online lead generation. Discussing the power of digital, Bryony offers techniques to get a campaign started.

See more details...






2009

Clear Thought worked with Bath-based internet service provider Gradwell, implementing a 12 month marketing operation to revamp the website and re-branded the business. Read about the success of the transformation, which has seen inbound calls increase by 100%.

See more details...