Book review by Chris Hirst, associate strategic director atCognition Agency for B2B Marketing Magazine
The concise, direct and practical advice contained in Bryony Thomas’ work is the complete opposite of the more egotistical writers in the genre. Rather than conjure one allegory into 180 pages of repetitive reiteration, this title covers an alarmingly large amount of fundamental customer-centric marketing practice in a book that can and should be consumed in just a few hours.
The book is broken down into four naturally aligned sections that start with an introduction of the concept. Rather than being a tough, arrogantly presented read, it’s offered as a simple set of insights from a meeting over a coffee with an approachable colleague!
Read full review on the B2B Marketing website