Business Matters: If you want to get marketing fit, do NOT make it your New Year’s Resolution

It’s that time of year again. You’ll no doubt be looking at your waistline or cupboard contents and thinking about making some promises to eat better and exercise more.

And, in a business context, I imagine a fair few of you are promising to focus on a few areas that may have taken a back seat last year. Like, marketing, for example.

But, before you make marketing a New Year’s resolution for your small business… let me make some comparisons…

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