Did you know it’s Small Business Advice Week (31st Aug – 6th September)? The aim is to help the UKs 4.5 million SMEs (small and medium employers) thrive in what can still be tough times for many.
So with this in mind, I thought I’d tell you about the book I’m reading right now, which is Watertight Marketing by Bryony Thomas.
First of all, it’s a really excellent book. And if you’re thinking it might cover stuff about sales funnels that you’ve heard before, then you’re in for a nice surprise!
A central theme in this book is to give your prospects and customers exactly the information they want, when they want it. And this book really does practice what it preaches in that it’s taken what could be rather dry business theory and made it speak to busy small business owners. It does cover how to set up a sales and marketing system that works in the long term – for both your business and your customers – that is built on solid relationships. But it uses lots of quick-to-understand concepts (buckets, funnels and taps) and looks at plugging the gaps we all have in our marketing systems.