The clarity and simplicity of the advice mean that the book will work particularly well for smaller businesses, perhaps to be read by an owner who isn’t so familiar with marketing. But I think it will change the approach that more experienced marketers use too by getting them to question their approach. Consultants and agencies could also find it useful to change their approach too.
So, you can see that I thoroughly recommend this book in terms of its content. The style works well too, with a nice conversational style like discussing your marketing issues with a consultant. There are also checklist and frameworks to make the book actionable and small case studies to show how to apply the concepts, including a more detailed running case.