Digital Marketing Magazine: 6 Golden Rules For Making the Right Impression with Email Sign-ups

Have you ever signed up for an email newsletter only to find the sign-up process puts you off before you ever receive it? The sign-up process itself is a great opportunity to make the right impression. Just a few little tweaks can make a massive difference. And, we all know that first impressions really count. Here are a few tips to get you started.

  1. Reward subscribers with something useful and relevant
  2. Tailor the content in the double opt-in emails
  3. Inject some personality
  4. Make the most of your best material
  5. Create appropriate triggered email
  6. Don’t leave them waiting for their newsletter

Read full article with examples on Digital Marketing Magazine website

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