There are lots of good reasons to have a business blog, most of which focus on getting the outside world to notice and engage with your business.
But, the internal benefits are perhaps the less well explored. But, nonetheless powerful.
Here are the six key benefits I’ve observed when a business commits to regular blogging:
1. You’ll be clearer about what you do
A decent blog post is usually about 500 words, and typically explores one key idea. Making yourself keep to this succinct format forces you to clarify your thinking. Headlines from blogs become openers on sales calls. Questions posed in a blog become a great ice-breaker at networking events. Because you’ve had to clarify your thinking on (virtual) paper you, will have organised them in your mind.