If you just nail that killer marketing message the leads will come rolling in. Right? I’m not so sure.
You’ve probably been told that you need a powerful one-liner on the tip of your tongue, ready for that moment at an event when someone asks what you do, the round-robin at a business breakfast… or, of course, when you just happen to find yourself in an elevator with a Richard Branson.
Is there really one magic phrase that will get people to reach for their cheque book the moment they hear it? The answer is…
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