So, here we are. It’s January, and you’re looking ahead with good intentions to really step things up for your business. Perhaps you’ve made marketing a new year’s resolution for your small business.
The ‘marketing is like fitness’ analogy is an excellent one to keep in mind. There are so many parallels. But, like many a January fitness drive, a focus on stepping up your marketing effort is often short-lived. To avoid that February slump, here are four ways you can make the promise last longer than most gym memberships.
Read full article on the Guardian website