Guardian: Four ways to step up your marketing campaign in January

So, here we are. It’s January, and you’re looking ahead with good intentions to really step things up for your business. Perhaps you’ve made marketing a new year’s resolution for your small business.

The ‘marketing is like fitness’ analogy is an excellent one to keep in mind. There are so many parallels. But, like many a January fitness drive, a focus on stepping up your marketing effort is often short-lived. To avoid that February slump, here are four ways you can make the promise last longer than most gym memberships.

Read full article on the Guardian website

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