Ingenious Britain: Create an affordable marketing plan

APRIL 2013
It’s so easy to blow the marketing budget before you’re completed the job. Most often (and because most people see marketing as simply generating awareness and leads – the Taps in Watertight Marketing language) the activity plan and associated budget is loaded to the front of the sales process, leaving nothing in the pot to support a potential buyer all the way through their purchase decision and beyond.
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