I’ve yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying decision, you are definitely losing business.
There really is no point in running expensive marketing taps into a leaking business bucket. Address these leaks and you will make more money.
Here are just three of the gaps I most commonly see in the way existing customers are dealt with which mean your marketing budget risks running straight down the drain.
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