Real Business: How much should you pay a marketing consultant?

Ever wondered how much you should be paying for marketing? Here is a run-down of rates you can expect to pay, depending on experience and workload.

“If you think hiring a professional is expensive… try working with an amateur,” said Red Adair. This has influenced every new business meeting I’ve ever attended.

So, let’s get it immediately out there: the fees that I charge are at the higher end in terms of what you can pay for marketing consultants, so, when people ask me for a day rate, I’m braced for the teeth sucking moment.

Sometimes, it can be a lot more than what people spend on their accountant or lawyer, or another professional. This seems to surprise them: “But it’s ‘only’ marketing!”

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