Real Business: When should you outsource your marketing?

When is it right to keep your marketing in house, and when would your marketing be better off outsourced to an expert?

It’s difficult to keep count of the vast array of potential marketing suppliers your business could work with. From marketing consultants, agencies, social media managers, or some self-styled guru… there’s no end of people offering to take your marketing problems away.

But when is it right to keep marketing in-house, and when would your business be better off out-sourcing to an expert?

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