It’s no secret that effective timing is an essential ingredient of successful marketing. Spotting seasonality and maintaining frequency are the easy things to manage. Getting people to want to spend time with you is more of a challenge.
This doesn’t just mean showing up at the right time, it means earning the right to person’s precious time
To pull people through the buying decision, you need to understand how much time they want to give to the process. Then, ensure that you have the right tools and techniques of an appropriate duration, available when they want them.