SME Web: Detox your email marketing

There are fewer grubbier areas in the marketing world than email.

How’s your New Year de-tox going? Have you managed to stay off the chocolate, alcohol or other fantastically unhealthy vice? What about your email marketing? Could you do with kicking some bad habits there too?

Poor email marketing has a tendency to creep in, either because people just don’t realise that what they’re doing irritates people, or because they’re in a hurry to secure some sales and think that the ends justify the means.

With social media having opened companies up to deeper and faster scrutiny, and oiled the wheels of the word-of-mouth machine – you just can’t afford to use quick and dirty marketing tactics anymore. And, there are fewer grubbier areas in the marketing world than email.

Here are my top three ‘toxic’ email marketing practices to avoid!

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