As the managing director of a small business, marketing is just one of hundreds of things on your to-do list. With so much competing for your time it can be hard to devote time to something that doesn’t seem to need urgent attention.
In lots of growing businesses this is exactly what happens with marketing. You get into the groove of doing something that kind of works, but may never find the time to really get it sorted.
So, what signs should a managing director look out for to know when it’s time to move beyond ad-hoc tactics to get a more strategic handle on marketing?
Here are the eight red flags I often observe in businesses whose marketing (or lack of) is starting to hold them back.