by Peter Baynes | Leak #11: Who, Leak #5: No Critical Approval, Taps, Touchpoint Leaks
Many businesses will say that they generate most of their new business through word-of-mouth. However, dig a bit deeper and you often find that they are not doing anything to specifically support this… it’s more a case of being a by-product of good...
by Bryony Thomas | Commercial Karma, Influencer Icecream, Leak #11: Who, Leak #5: No Critical Approval
I blogged on Monday about how your business builds up its Commercial Karma through the way it conducts itself with every person it encounters. I often use this phrase, and people seem to like it, but perhaps don’t take it as seriously as they could. I’d...
by Bryony Thomas | Commercial Karma, Influencer Icecream, Leak #11: Who
It can seem like successful marketing is about continually getting more and more people to notice you. But, what about the people your organisation has already touched in some way? What legacy does your business leave in its non-marketing communications and...
by Bryony Thomas | Touchpoint Leaks
z Prefer to listen than to read? This post is also available over on our PodBlog I’m yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying...