by Bryony Thomas | Leak #13: No Emotional Impact, Taps, Touchpoint Leaks
We’re not going to be the first or last to say that you need to focus on emotional marketing messages to get a response. In using our Logic Sandwich™ messaging framework, we ask clients to focus on on ‘away-from’ emotional triggers to get a buying...
by Bryony Thomas | Case Study, Marketing Strategy
← Back to Case Studies Ascentor initially engaged Watertight Marketing to undertaken a marketing transformation programme, and then went on to retain a Certified Practitioner to maintain marketing momentum. Client: Dave James, MD | www.ascentor.co.uk How the power of...
by Bryony Thomas | Bucket, Leak #13: No Emotional Impact, Taps, The Logic Sandwich
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...
by Cheryl Crichton | Case Study, The Logic Sandwich
← Back to Case Studies George Spence took a Practitioner Guided approach to working through the Chapter Companion Courses on the Watertight Webschool, and then retained the services of a Certified Practitioner to maintain the momentum. Client: George Spence, MD,...
by Bryony Thomas | Touchpoint Leaks
z Prefer to listen than to read? This post is also available over on our PodBlog I’m yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying...