by Cheryl Crichton | Case Study
← Back to Case Studies Audenza took a Practitioner Guided approach through the Touchpoint Leak Assessment and the Chapter Companion Courses on the Watertight Webschool. This was supplemented with strategic marketing projects with a Certified Practitioner. Client:...
by Bryony Thomas | Funnels and Filters, Touchpoint Leaks
No doubt you will have spotted some very clever companies giving away their products and services for free. People like Mailchimp, who offer a Forever Free account – or 4Imprint, who send a Blue Box of free samples to prospective customers every month. And, of...
by Bryony Thomas | Funnels and Filters, Mindful marketing measurement
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...
by Bryony Thomas | Leak #4: No Gateway, Touchpoint Leaks
Getting from general awareness to a new paying customer is a stepped journey in most business settings. Indeed, for many it’s a delicate dance akin to an intricate Quickstep. One of the most important stepping stones is the one that sees a person handing over their...
by Bryony Thomas | Touchpoint Leaks
z Prefer to listen than to read? This post is also available over on our PodBlog I’m yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying...