by Bryony Thomas | Case Study, Considered Purchase, Touchpoint Leaks
← Back to Case Studies MRG Systems engaged a Certified Practitioner to undertake a full Touchpoint Leak™ Assessment to set priorities, and then ongoing consulting engagements to roll out the tweaks to their marketing leaks. Business-to-Business Marketing Case Study:...
by Bryony Thomas | Guest Post, Influencer Icecream, Leak #5: No Critical Approval, Touchpoint Leaks
< Back to the Blog Following a strategy workshop that I ran with Watertight Marketing Certified Practitioner, Joshua Morse, there was some disagreement. Going through the Touchpoint Leak™ Assessment, Joshua rated – Leak 5: No Critical Approval – as Red, whilst the...
by Bryony Thomas | Commercial Karma, Influencer Icecream, Leak #11: Who, Leak #5: No Critical Approval
I blogged on Monday about how your business builds up its Commercial Karma through the way it conducts itself with every person it encounters. I often use this phrase, and people seem to like it, but perhaps don’t take it as seriously as they could. I’d...
by Bryony Thomas | Commercial Karma, Influencer Icecream, Leak #11: Who
It can seem like successful marketing is about continually getting more and more people to notice you. But, what about the people your organisation has already touched in some way? What legacy does your business leave in its non-marketing communications and...
by Bryony Thomas | Touchpoint Leaks
z Prefer to listen than to read? This post is also available over on our PodBlog I’m yet to encounter a small business that isn’t leaking profit in the way they approach their marketing. If you’re not supporting every step in a person’s buying...