by Bryony Thomas | Affordable marketing plan, Considered Purchase, Touchpoint Leaks
There’s a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution you...
by Bryony Thomas | Leak #8: How, Taps
In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...
by Cheryl Crichton | Considered Purchase, Funnels and Filters, Leak #9: Where
< Back to the Blog Or, how Twitter can join the dots between people, products and profit Tweeting has been commonplace in the small business marketing landscape for some time now. With the right strategy and tools in place, and along side other activity, Twitter...
by Bryony Thomas | Commercial Karma, Funnels and Filters, Leak #9: Where, Taps, Time Triangle
< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...