The marketing task at each step of a sale

The marketing task at each step of a sale

Many businesses see the task of marketing as generating leads for salespeople to follow-up. It’s a short-sighted view that is costing small businesses millions. Marketing is the whole process of taking your goods or services to market. It’s made up of many different...

Are you earning the right to time?

This is the third in a series of posts looking at The Watertight Marketing Framework. Today, we’re looking at your marketing timing, i.e. how to get people to spend time with you. A person’s time is precious. It’s a person’s gift to allow you time to tell them about...

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